Home»Cosmetics & Personal Care»Why Is Your Imported Cosmetic Product Held up in China? The Key May Lie in Labels and Ingredients!
China has become the worlds second largestCosmetics & Personal Careconsumer market, with a market size exceeding 500 billion yuan and an average annual growth rate of over 12%. International brands are accelerating their layout. However,complicated registration and filing procedures, strict label and ingredient compliance requirements, coupled with the constantly changingCross-border E-commercepolicies, have frequently hindered many brands from entering the Chinese market. How to ensure thesmooth import, compliant customs clearance, and rapid shelving of cosmetics?
I. Core pain points and policy barriers in cosmetics import
1 Stringent access qualification thresholds
According to the Regulations on the Supervision and Administration of Cosmetics, imported cosmetics need to complete:
Efficacy claim filing(for ordinary cosmetics) or Registration and approval(for special cosmetics)
Record - keeping certificate for imported non - special - use cosmetics (CFDA record - keeping)
Cosmetics raw material safety assessment report (including screening for prohibited ingredients)
Overseas production enterprises need to obtain a registration number in China(mandatory implementation since 2023)
2 Label and ingredient compliance risks
The Chinese label must contain 13 mandatory information items such as the ingredient list, country of origin, and shelf - life
It must comply with the restrictions of the Hygienic Standard for Cosmetics on more than 1,200 ingredients such as preservatives and colorants
Cross - border e - commerce products need to be specifically marked with the words For online sales only,
3 Challenges in supply chain timeliness
Cold - chain transportation requirements (such as essence products containing active ingredients)
Shelf - life management (the import cycle needs to be controlled within 1/3 of the total shelf - life)
Optimization of inventory turnover rate under the cross - border e - commerce 1210 bonded stock - preparation model
II. Value creation paths of professional agency services
1 Customized access strategy services
Service modules
Service Content
Pre - review of product compliance
Ingredient screening, feasibility analysis of efficacy claims, and suggestions for formula adjustment
Agency for registration and filing
Full - process trusteeship from document translation, toxicological testing to filing with the Food and Drug Administration
Cross - border channel planning
Select the general trade / cross - border direct mail / bonded warehouse model according to product positioning
Reduce warehousing costs through the distribution and centralized declaration mode in the Shanghai Free Trade Zone
Achievement Data:
Comprehensive cost savings of 23% (compared with self - operated imports)
Compress the cycle from order to shelf to 65 days
First - year sales exceed 8 million yuan
In the Chinese market,Cosmetics importis not just a simple customs clearance issue, but a professional service coveringpolicy compliance, label review, tax optimization, and supply chain managementChoosingProfessionalImport Representationservices will help enterprisesreduce import costs and shorten the customs clearance cyclewhile ensuring that products successfully completeregistration and filing,and quickly go on the shelvesto seize market opportunities.