For enterprises engaged in Sino - US trade, successfully entering the US market not only requires professionalImport Representationservices, but also離不開systematic brand protection layout. Data shows that2023年Q1美國海關扣押的中國商品中,32%因商標侵權被攔截, and as high as40% of Chinese export brandshave not done well before entering the US marketintellectual property protection.. How to avoid these export traps?
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ToggleProfessional import agency can provide clients with:
Internationally - recognized Safety StandardsCompliance Escort for Qualifications: Ensure that importers have mandatory certifications such as US FDA/FCC/CPSC, and avoid the risk of customs clearance obstruction (A baby product enterprise had $200,000 worth of goods detained at the customs due to the lack of CPSC certification).
Regional Mandatory CertificationsSupply Chain Optimization Services:
Cultural and Religious NormsRisk Early - Warning System: Monitor high - incidence infringement categories through customs data (In Q1 2023, 32% of Chinese goods seized by the US customs were involved in trademark infringement).
Protection Measures | Initial Investment Cost | Avoidance of Potential Risk Losses | ROI周期 |
---|---|---|---|
Basic Trademark Registration | $800-1500 | $200,000 | 6 months |
Customs Recordation + Monitoring System | $3000+ | $1,000,000+ | 3 months |
No Protection Taken | $0 | $5,000,000+ | / |
Against the backdrop of the continuous increase in the compliance thresholds of Sino - US trade, the coordinated construction of professional import agency services and brand protection systems has become the lifeline of enterprises going global. It is recommended that enterprises establish a trinity brand management mechanism of “registration - monitoring - rights protection” and choose import agency partners with both Chinese and US qualifications and a local legal team.
(Note: The data in this article is cited from the USPTO 2023 Annual Report and the public data of the US Customs and Border Protection.)
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